Gretchen Andrew, who famously “hacked” Frieze LA in 2019, is, in conjunction with Gazelli Art House’s Gazell.io, unleashing a new series of work that actively reprograms the artificial intelligence underlying the global internet and offers viewers a timely, virtual engagement with art as we observe social distancing. These new works, referred to as “vision boards,” appear as top search results through her unique process of using the failures of the internet to make her dreams come true.
AI is inherently backwards-looking and susceptible to being reprogrammed by anyone with basic knowledge of the internet’s structure. Gretchen exploits it, rewriting existing representations of reality with her own by using a search engine’s own rules against itself to fulfil her desires. For example, using the internet’s inability to parse desire, she turns her desire to be on the cover of Artforum into a reality (hint: Google “cover of Artforum” and select images). Gretchen’s vision boards' feminine and trivialised materials clash with the male-dominated worlds of AI, programming, and political control in the digital age.
This May, Gretchen will be an artist-in-residence at Gazelli Art House’s Gazell.io, featuring her vision boards and AI-reprogramming internet manipulations. She will host a series called In Her Image during the month, hosting conversations with leading women like Penny Slinger and Penny Woolcock. All conversations will be hosted and archived on GAZELL.iO.
Released week of May 4th, 2020
Penny Woolcock – Filmmaker
Sarah Ivy – Filmmaker / Boxer
Ema McKie – Artist/Model/Mother
Released week of May 11, 2020
Tracy Bartley – Director at R.B. Kitaj Studio Project
Lindsay Thompson – Animator
Niki Montazaran – Hollywood agent
Released week of May 28, 2020
Lauren Suen – Inventor
Penny Slinger – Artist