As an artist in residence at GAZELL.iO, Search Engine Artist and Internet Imperialist Gretchen Andrew, best known for her playful hacks on major art world institutions, will unleash a new series of work that actively reprograms the artificial intelligence underlying the global internet. These new works, referred to as “vision boards,” appear as top search results through her unique process of using the failures of the internet to make her dreams come true.
During her residency, she will use GAZELL.iO to take over “Cover of Artforum” and “The Next American President.”
AI is inherently backwards-looking and susceptible to being reprogrammed through knowledge of the internet’s structure. Gretchen exploits this, rewriting existing representations of reality with her dreams by using a search engine’s own rules and limitations against itself.
Using the internet’s inability to parse desire, she turns her desire to be on the cover of Artforum into a manifested reality (hint: Google “cover of Artforum” and select images). Gretchen’s vision boards' feminine and trivialised materials clash with the male-dominated worlds of AI, programming, and political control in the digital age.
In Her Image
During the month, she will also host a series called In Her Image, conversations with women who build the future in their image.