Gretchen Andrew

1 - 31 May 2020

Overview

As an artist in residence at GAZELL.iO, Search Engine Artist and Internet Imperialist Gretchen Andrew, best known for her playful hacks on major art world institutions, will unleash a new series of work that actively reprograms the artificial intelligence underlying the global internet. These new works, referred to as “vision boards,” appear as top search results through her unique process of using the failures of the internet to make her dreams come true.

During her residency, she will use GAZELL.iO to take over “Cover of Artforum” and “The Next American President.”

AI is inherently backwards-looking and susceptible to being reprogrammed through knowledge of the internet’s structure. Gretchen exploits this, rewriting existing representations of reality with her dreams by using a search engine’s own rules and limitations against itself.

Using the internet’s inability to parse desire, she turns her desire to be on the cover of Artforum into a manifested reality (hint: Google “cover of Artforum” and select images). Gretchen’s vision boards' feminine and trivialised materials clash with the male-dominated worlds of AI, programming, and political control in the digital age.

In Her Image

During the month, she will also host a series called In Her Image, conversations with women who build the future in their image.

Works

Press release

Gretchen Andrew, who famously “hacked” Frieze LA in 2019, is, in conjunction with Gazelli Art House’s Gazell.io, unleashing a new series of work that actively reprograms the artificial intelligence underlying the global internet and offers viewers a timely, virtual engagement with art as we observe social distancing. These new works, referred to as “vision boards,” appear as top search results through her unique process of using the failures of the internet to make her dreams come true.

AI is inherently backwards-looking and susceptible to being reprogrammed by anyone with basic knowledge of the internet’s structure. Gretchen exploits it, rewriting existing representations of reality with her own by using a search engine’s own rules against itself to fulfil her desires. For example, using the internet’s inability to parse desire, she turns her desire to be on the cover of Artforum into a reality (hint: Google “cover of Artforum” and select images). Gretchen’s vision boards' feminine and trivialised materials clash with the male-dominated worlds of AI, programming, and political control in the digital age.

This May, Gretchen will be an artist-in-residence at Gazelli Art House’s Gazell.io, featuring her vision boards and AI-reprogramming internet manipulations. She will host a series called In Her Image during the month, hosting conversations with leading women like Penny Slinger and Penny Woolcock. All conversations will be hosted and archived on GAZELL.iO.

Released week of May 4th, 2020

Penny Woolcock – Filmmaker

Sarah Ivy – Filmmaker / Boxer

Ema McKie – Artist/Model/Mother

Released week of May 11, 2020

Tracy Bartley – Director at R.B. Kitaj Studio Project

Lindsay Thompson – Animator

Niki Montazaran – Hollywood agent

Released week of May 28, 2020

Lauren Suen – Inventor

Penny Slinger – Artist

Videos