Eriya for Saatchi Gallery Beyond the Road’ Exhibition, by Tupac Martir and Satore Studio (2019)

The ‘Beyond the Road’ exhibition was a deconstruction of the exclusive soundtrack by music pioneer James Lavelle (UNKLE), to create an exciting multidisciplinary walk-in album, merging the worlds of visual arts, music and film.

Our piece Eriya, which translates as ‘to feel’ in the indigenous Mexican language of Huichol, centres around holographic dancers which move around the viewer. In order to create the illusion of the digital dancer appearing in the space of the immersive exhibition, key technologies were required such as Kinect tracking, Notch software and Hypervsn holographic solutions. We wanted to create an ephemeral feel, between the dancer and the audience, appearing and dissapearing from view, while at the same time transforming the dancer’s body.

UNKLE ‘Feel More / With Less’ Music Video

Tupac Martir is a multidisciplinary artist whose work spans the fields of painting, drawing, etching, technology, lighting, projection and video, sound design, music, and composition, as well as choreography and costumes. Vogue has described him as “the visual designer and creative director behind some of the most important events in the world”. He has provided production design, visuals and lighting direction for the likes of Elton John, Beyoncé, Danny Boyle, the Coachella Music & Arts Festival and Serpentine Gallery.

Martir is renowned within the fashion industry and has worked on ground-breaking shows for Alexander McQueen, Moschino, Alexander Wang, and Thomas Tait, among others. His artistic works have been shown across the world, including the Venice Film festival, The Eye Film Museum and Carnegie Hall.