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Gretchen Andrew, who famously “hacked” Frieze LA in 2019, is, in conjunction with Gazelli Art House’s Gazell.io, unleashing a new series of work that actively reprograms the artificial intelligence underlying the global internet and offers viewers a timely, virtual engagement with art as we observe social distancing. These new works, referred to as “vision boards,” appear as top search results through her unique process of using the failures of the internet to make her own dreams come true.

AI is inherently backward-looking and susceptible to being reprogrammed by anyone with basic knowledge of the internet’s structure. Gretchen exploits it, rewriting existing representations of reality with her own by using a search engine’s own rules against itself to fulfill her own desires. For example, using the internet’s inability to parse desire, she turns her own desire to be on the cover of Artforum into a reality (hint: Google “cover of artforum” and select images). The feminine and trivialized materials of Gretchen’s vision boards clash with the male-dominated worlds of AI, programming, and political control in the digital age. 

Gretchen will be an artist-in-residence at Gazelli Art House’s Gazell.io this May, featuring her vision boards and AI-reprogramming internet manipulations.

During the month she will host a series called In Her Image, hosting conversations with leading women like Penny Slinger and Penny Woolcock. All conversations will be hosted and archived on Gazell.io

Released week of May 4th, 2020

Penny Woolcock – Filmmaker

Sarah Ivy – Filmmaker / Boxer

Ema McKie – Artist/Model/Mother

Released week of May 11, 2020

Tracy Bartley – Director at R.B. Kitaj Studio Project

Lindsay Thompson – Animator

Niki Montazaran – Hollywood agent

Released week of May 28, 2020

Lauren Suen – Inventor

Penny Slinger – Artist



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