Cover of Artforum
Cover of Artforum, 2020
Sea shells, Doritos, Joe’s Crab matches and sidewalk chalk on canvas
72″ x 36″
As artist in residence at Gazelli Art House’s Gazell.io, Search Engine Artist and Internet Imperialist Gretchen Andrew, best known for her playful hacks on major art world institutions, will unleash a new series of work that actively reprograms the artificial intelligence underlying the global internet. These new works, referred to as “vision boards,” appear as top search results through her unique process of using the failures of the internet to make her own dreams come true.
During the course of her residency, she will use Gazell.io to take over “Cover of Artforum” and “The Next American President.”
AI is inherently backward-looking and susceptible to being reprogrammed through knowledge of the internet’s structure. Gretchen exploits this, rewriting existing representations of reality with her dreams by using a search engine’s own rules and limitations against itself.
Using the internet’s inability to parse desire, she turns her own desire to be on the cover of Artforum into a manifested reality (hint: Google “cover of artforum” and select images). The feminine and trivialized materials of Gretchen’s vision boards clash with the male-dominated worlds of AI, programming, and political control in the digital age.
In Her Image
During the month she will also host a series called In Her Image, conversations, with women who build the future in their own image.
About Gretchen Andrew
Gretchen Andrew (born in California, 1988) is a Search Engine Artist and Internet Imperialist who programs her vision boards to manipulate the internet with art and desire. She trained in London with the artist Billy Childish from 2012-2017. In 2018 the V&A Museum released her book Search Engine Art. Gretchen’s work has recently been featured in The Los Angeles Times, Artnet News, Dazed, Hyperallergic, Artillery and The Financial Times.
About Gazelli Art House and Gazell.io
Launched in 2015 by London’s Gazelli Art House, Gazell.io is an online residency program for artists working in digital medium with a focus on AI, AR, and VR.